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Google Update Instant Answer in Search Bar Itself !!!

Google Update Instant Answer in Search Bar Itself !!!

As Kabali movie is going to relase in TamilNadu, India -one of the famous actor Rajinikanth acted in this movie which is releasing on July 22nd 2016. I did a search on  “Kabali release date” and the result I got is direct answers on search bar.

If a user search for something on search engine if he/she don’t even land into the search results page(SERP) then there is no impression for the websites as well as the ads which we are running also don’t get any impressions or clicks, hence this is one of the update we should watch out for.

Instant Answer in Search Bar - kamaraj mathiarasan seo expert in chennai - tipsbasket

How Direct Answers is going to impact our SEO

When we search “ Taj Mahal Height “ google knowledge graph/instant answers gives us the answer 73m in the front page, so there is no need for us to enter into any website to get the answer. Same in case of local results while searching for best restaurants in chennai.

Wow direct answers on search bar itself, yes this is going to be helpful for users but for webmasters it is one of the bad thing. We already sufer a lot to bring our webpages to instant results on search in Google like Google Answers, Google carousels, Google Knowledge Graph etc..

Taj mahal -Instant Answer in Search Bar- kamaraj mathiarasan seo expert in chennai - tipsbasket

If a user search for something on search engine if he/she don’t even land into the search results page(SERP) then there is no impression for the websites as well as the ads which we are running also don’t get any impressions or clicks, hence this is one of the update we should watch out for.

Think if I am searching for flight price from chennai to bangalore and I am getting the answer in the search bar as Rs 2300, then there is no need for me to enter into the SERP to search the flight price.

How to overcome Instant Answers in Search Bar :

Provide the correct details and add the snippets which Google has recommended. If you are concentrating on SEO Blog then make it like a book which contains A-Z of SEO, this will help you to get the impression for your website. For example search for “Google Algorithm” your SERP will surprise you, yes you will see the site Moz on the top of the SERP then you can find GOOGLE and then Searchengineland this is because of Moz have covered all the changes that are done in Google Algorithm.

Don’t know how this instant results on search bar is going to influence SEO and I am eagerly waiting to see the updates from webmasters around the world. Search for “Instant Answer in Search Bar” and share your feedback in comments.

For your reference i have added “SUPER STAR RAJINIKANTH” Kabali poster below.

Nerupuda Nerunguda Papom, Mudiyumma  (I am fire da, if you can come near me da, can you?)

Kabali-release-google-search-tipsbasket

2 Comments

  1. Santhosh Raj
    Santhosh Raj July 22, 2016

    That’s really a great feature. But it doesn’t work for all I hope so, still they should be working to improve it.

    • Kamaraj SEO Expert in Chennai
      Kamaraj SEO Expert in Chennai July 22, 2016

      Yes Santhosh, as of now Google’s knowledge graph is in the starting stage hence we are expecting the best out of it after sometime.

      Thanks for your valuable feedback 🙂

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